Drupal's "easy button" for better keyword research

Auther:  Colin Alsheimer

Keyword research, one of the most essential facts of good search engine optimization can also be one of the easiest tasks to do wrong. Here are five ways you can improve the effectiveness of your keyword research. Then, I'll show you Drupal's "easy button" for better keyword research.

1. Analyze your content for keyword ideas

One of the primary objectives for the search engines is to serve the most relevant content for a particular users query. Search engines determine what web content is about through a variety of factors (this is what we spend time optimizing in SEO), some of these factors include your meta page titles, keyword usage within your page copy, and backlinks to your website. So it would make sense that you would want to begin your keyword research by first figuring out what keywords and concepts are already prevalent on your webpage.

You can do this in two ways. You could go through your content by hand, and pick out what you believe to be the most relevant or most used keywords on the page. Or, you can put it in the hands of web software that can make this analysis for you. In Drupal, both the Alchemy module and Scribe SEO module can help you with this analysis. Alternatively, you can try the Scribe SEO module demo, and input your own content to analyze.

Once you find your keyword ideas, plug them into a keyword research tool like Wordtracker to get more related keywords.

2. Start broad

When you're first starting keyword research, you always want to begin with broad (root) keywords, then work your way to long tail variations. For example, if your website is an e-commerce retailer for custom bicycle seats, you may want to start your keyword research with phrases like "bike", "bicycle", or "bike seats".

3. Use long tail modifiers

As you do your keyword research, you'll start to see variations of your primary (root) keyword pop up. For example, your search for the phrase "bicycle" might return results for "used bicycle for sale" or "buy bicycles online". "Used", "for sale", "buy", and "online" would all be considered modifier keywords, and the entire phrase (used bicycle for sale) is what we would consider a long tail keyword. A long tail keyword by itself provides less traffic then your root keywords (bicycle), but in aggregate, there are many more relevant long tail searches then there are for your root keywords. Long tail keywords tend to bring more qualified traffic, convert at higher rates, and are less competitive.

4. Look at your competitors for inspiration

Use your competitors as a guide for your keyword research efforts. Look at their meta page title tags, headers, and page copy to see what they may be trying to optimize for. Sometimes this can even lead to inspiration for a new niche market to go after.

5. Look for uncompetitive niches

One of the biggest mistakes people make in keyword research is assuming it's about finding the words with the most possible searches. Really, good keyword research is about finding those keywords that not only get a large volume of searches, but are also uncompetitive, and deliver qualified traffic. I frequently tell clients that I'd rather they get 500 qualified visitors per month who convert, then 5,000 who don't.

6. Localize your keywords where possible

One of the easiest ways to long tail your target keywords is to add local modifiers to them. For example, instead of optimizing just for the phrase "website design company", we can add the "Dallas" to the phrase, making "website design company dallas", and be optimized for local searches as well.

The Drupal Easy Button!

As promised, here's the easy button for keyword research in your Drupal website. Our Keyword Research module will help you easily perform keyword research right within the page you're trying to optimize. Be sure to combine it with the other modules found in the content analysis suite to unlock the true power of the keyword research module. 

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Adsense 15 tips

Want to add more Revenue from adsense then here are 15 tips to you..

#1: Find your keywords
Before serving ads on a web page, check its keyword density. A free and advanced tool for finding the most prominent keywords in a page can be found here: SEO Density Analyzer. Copy the most important keywords to a text file ([web page name]-Google AdSense-keywords.txt).

Tip #2: Improve your keywords
Get keyword suggestions from Overture Search Inventory and from Google AdWords Sandbox. Get new keywords that can help you improve your ad relevance. Enter the keywords from [web page name]-Google AdSense-keywords.txt and save the suggestions to [web page name]-Google AdSense-suggestions.txt.

Tip #3: Keep your website focused on a theme
Use the keyword suggestions to enhance your web pages and to build theme-based content. And also try to get your keywords into the anchor text of your incoming links as much as possible. Don't forget that Google Google AdSense is keyword-targeted advertising: Google Google AdSense bases its advert topics on your websites content, this means that content-rich websites of a popular topic should attract a large amount of ads.

Tip #4: Write a new page every day
One of the best tips is to add a new page to your web site every day. The more content you have, the more visitors you will get. Put an Google AdSense unit on each and every content page of your site. But where? You will find more about that from the next Google AdSense tips.

Tip #5: Choose the right Google AdSense format
Wider formats are successful because the ads are compact, easy to read and are complementary to the content. The top three Google AdSense formats are:

336x280 large rectangle

300x250 medium rectangle

160x600 wide skyscraper


Another successful format is the 468x15 horizontal ad links, that can be placed under your navigation bar.

Tip #6: Color tips
When creating your Google Google AdSense ads it is recommended to use the color scheme and style of your website so that the ads blend in well. Ads without background color and borders perfom better than ads within borders with background color.

Create a custom Google AdSense palette:

border color = background color of your web site

background color = background color of your web site

link color = blue, color of your links

url color = black, #999999

text color = black, #333333, color of your main content

You can also rotate your color palette: select multiple color palettes that blend with your site to create variety.

Tip #7: Position tips
Visitors tend to look at the big headlines to see if your page is worth reading. If you get them interested, they will read the text and look for your navigation links.

Place the Google AdSense ads in a prominent place around the top/left part of your page or under your headlines, where your visitors are most likely to look at.

If you have an article page with a long body of text, the bottom of that article is a good place for Google AdSense ads because your visitors read the text and then they want more resources.

Tip #8: Increase the number of ads
If you have a lot of text on a page, use multiple Google AdSense units. You can use up to three Google AdSense units on a page, two Google AdSense search boxes and one unit of ad links.

Link units allow the user to refine what they're interested in. So if they may not be interested in specific ads on your page, they might be interested in a particular topic, and by clicking on a link unit and a link in the link unit, they'll be able to specify that they're interested in that specific topic and get a lot more options and variety on the ads that might appear.

Google AdSense for Search allows visitors to search Google.com or your sites (up to 3 domains). You earn money whenever they click on the ads that come up on the search results. If you click the Open search results in a new browser window checkbox in the Google AdSense for Search settings, you won't lose your visitors.

Tip #9: Preview Google ads
You can find out what ads will be served by Google Google AdSense if you install Google


Google AdSense Preview Tool, a very simple tool available only for Internet Explorer 6.0. Click to advertiser sites without generating invalid clicks, and easily add their URLs to your URL filter list. Because Google AdSense uses geo-targeting, Google serves different ads for other countries. Instead of faking your IP or travelling abroad to test your ads, use this Google AdSense tool to see what ads see your visitors from France, Germany or other countries.

It's possible there are no Google Google AdSense adverts available for your webpage. Hide Public Service Ads, using alternate colors or images. Make sure you include the image in a simple html file as a link (use target="_top"). The image size should be the same as the dimension of Google AdSense units. In the alternate url box, enter the absolute url of the html file.

Read more about alternate ads.

Tip #10: What not to do
Don't click your own ads

Don't ask others to click on your Google ads

Don't manually change Google AdSense code

Don't place Google ads on sites that include prohibited content (e.g.: adult sites)

Don't employ cloaking, hidden text or farm links

Don't use Google AdSense ads on the same page with similar ads (e.g.: Yahoo Publisher Network)


Tip #11: Show images above or next to your ads
Placing images above Google AdSense ads is not necessarily prohibited by program policies. However, depending on the method of implementation this could be considered encouraging users to click on ads. So you should include a border line between the ads and the images. Don't show specific products in your images, in order not to mislead the visitors. Just use generic images that will increase the visibility of your ads.

Tip #12: Use section targeting
Use section targeting to emphasize some content in your page. On your site, place this code where you want to emphasize.

Content you want to emphasize.

If you want some content to be ignored, use

Tip #13: Alternate the colors of your ads
Google AdSense allows you to have up to 4 color variations for each variable for which you can specify color. You should do that if you put Google AdSense ads on pages that receive many impressions from the same visitors (for example forums) to reduce ad blindness. For example:

google_color_border = ["628098","628098","000000","000000"];

google_color_link = ["000000","BBB90C","BBB90C","628098"];

google_color_url = ["000000","628098","000000","000000"];

google_color_text = ["628098","628098","000000","000000"];

Great for overcoming ad blindness.

Tip #14: Your Google ads should be visible
Make sure your text ads are visible to the surfers in all screen formats. If you put the ads in a table give sufficient breathing room, i.e. proper cell padding and cell spacing to make the ads stand out from the rest of your content.

Tip #15: Use Google AdSense channels
You can categorize the content of your website into channels and then track your performance. This way you can experiment with different types of ads and see which is performing the best. Instead of buying an Google AdSense tracker, you can enter the most important pages in your site and see how they are doing. Create up to 200 channels for Google AdSense.

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How To Choose Keyword For Better SEO ?

Note: SEO:Search Engine Optimization

Every webmaster or blogger also have their own nice website or blog, I think they should know how to win in the SEO war. To win in the SEO war and to get in the first page of Google search, you should pick a keyword for your blog to optimize, without a specific keyword, you will not win in SEO war. Take my blog as an example, I have a Make Money Online blog, so I will only concentrate on my nice keyword which is "Make Money Online".

I will not go till too detail today, I will only share with you the tips on how to choose a keyword for your nice blog. I can’t admit that I’m an expert in choosing keyword, but at least i know what should i do now. This is why I’m writing this SEO tips today, because blog is all about sharing tips, agree ?

So before you are ready to choose a keyword, of course you need to do some research about the keyword you want to optimize. First, check your keyword popularity and competitor. I check my keyword popularity in Keyword Tracker, there is a image show that a keyword search result. Let’s say now we choose a keyword “Travel”, wow there is 24180 searches for this keyword, great right if you can get in the first page of keyword “Travel” in Google. You are wrong, in the learning process, it’s better we take other lesser searches keyword.

Why don’t pick “Travel” as my keyword since there is 24180 searches, it’s a good chance to get tonnes of traffic. I will tell you why, now open your Google page and search for “Travel”, below is the result …

Oh my god, there is 962,000,000 websites that are optimize “Travel” keyword. They are your competitors ! When we are starting to learn how to win in SEO war, how are we going to beat down 962,000,000 websites ? May be you can, but i don’t know, i rather choose those lesser competitor keyword.

Ok, now we choose other keyword, ok ? Now you can go back Keyword Tracker to check other related keyword in “Travel” keyword search. I found that there was another keyword “Travel tips”, has about 1668 searches too, not bad =) Ok now we go back Google page to search for “Travel tips” keyword, result as below …

Oh, “Travel tips” keyword has14,700,000 websites, not bad what, lesser than “Travel” keyword, it’s easier to beat them up with “Travel tips” keyword. You can find other related keyword or the keyword you like, but make sure there are enough searches on your keyword, if not you are just wasting your time. You won’t get any traffic if you optimize the wrong keyword.

So, get yourself a good and suitable keyword for your blog first before you start your blog. If you win in SEO war, I bet you will be the next successful blogger in future!

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How To Optimize Your Keyword ?

I will make you understand how to optimize your keyword, so I will understand you a few tips on how to optimize and let you get into the first page of Google search.

Let us start from the page title ok ? First, ask yourself what is your page title and what keyword you are choosing for your blog ? If you still not sure how to choose your keyword, then Ok, I will give yuo an example, take “Travel” as my keyword.

Remember, don’t put “Welcome to my Travel blog” or “My Travel Blog” as your page title, it’s useless for Google to crawl your keyword.

You should put “Travel tips Nepal Travel Story” or whatever related with Travel, check the keyword searches to see whether is anyone search for that keyword first, if not you are wasting your time to optimize your keyword.

Another tips, don’t put “and” in your page title, example like “Travel tips AND story”, cut off the “and”, replace “” with the “and”, it will be better. Cut down the number of your words in the title too.

Ok, now I want to know you how to optimize the keyword in your blog entry, whenever you write a post contain with your keyword “Travel”, “Travel tips” or “Travel story”, Bold it or Italic it or underline it. This is an example : “Websitesupport can bring me $100 per month, it proves that Make Money Online is not impossible.”

So now you see how to optimize your keyword in your blog entry ? But remember, don’t too over use it, if you Bold, Italic and Underline too much, Google will think that your are spamming, Google can slap you like your mother. Sssh ! Ok, this is for today.

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