Let’s talk about click thru rate - CTR

his section’s Beginner’s guide to Google Adsense will concentrate on CTR (Click Through Rate). I wish we can all place Adsense on our website and wait for the dough to roll in but things are not that easy. There is a system to making money with Google Adsense.

The Adsense should be placed in a very visible area on your webpage. The area will have to be chosen carefully to maximize exposure. We are trying to increase the rate at which visitors to your website click on your website. Increasing the CTR of your visitors by 1% is enough to be happy about. Don’t believe me?

Say a thousand users went to your website and 2% clicked on the Adsense. That is 20 clicks. If the CTR is increased to 3%, then that results in 30 clicks. A difference of 10 clicks. In time these clicks add up and you will have left some major money lying on the table.

You may have great ideas of where to place the Adsense but remember that you must not impact the browsing experience of your visitors. The Adsense should be left in the same location for a week or 2. During this period, carefully monitor the performance which is the CTR.

Posted in: CTR